Ideas Unlimited is the consultant for merchandising and marketing the club as a brand for commercial benefits. The agreement with them is for two years to begin with.
BIG 92.7 FM announces various programs and project of the club along with game results, interviews of coach and key players.
Body Line Sports is the Fitness Partner of the club and offers :
Health Club facilities at Body Line Health Club at ‘Ordnance Club’ for East Bengal players.
To conduct 6 injury prevention camps throughout the season with a panel of experts.
To provide Fitness Consultants for counseling, if required by the Coach.
INDTHALIA CORP is be the corporate associate of East Bengal Club. The club will be collaborating with Indthalia Coffee Shop & Restaurant chain where the members are offered 15% discount in all its outlets in India on production of valid Membership Card. Also in the upcoming multistoried outlet at Hindusthan Road, Kolkata one floor will be designed exclusively for East Bengal where various merchandise will be available for the visitors to procure items of choice like coffee mug, pen, keychain, wrist band, jersey, specially produced CD, T-Shirt etc.
